PUMP! Bay V-Cheeky Swim Brief

Retro-inspired men's V-cheeky swim brief featuring a low-rise bikini silhouette, recycled microfiber fabric, and a bold red colourway with classic white contrast trim.

The PUMP! Bay V-Cheeky Swim Brief captures the unmistakable confidence of iconic beach culture with a streamlined silhouette designed to showcase the physique. Part of the PUMP! Beach Collection, this vibrant red swim brief draws inspiration from classic lifeguard style and sun-soaked coastal energy, pairing a daring V-front cut with crisp white piping for a clean, athletic finish. The abbreviated cheeky coverage enhances the body's natural shape while maintaining a sleek, modern swimwear profile.

Constructed from soft recycled microfiber, the Bay V-Cheeky delivers lightweight comfort, quick-drying performance, and UPF 50+ sun protection for long days by the pool or at the beach. The low-rise V-shaped front creates a flattering fit that sits naturally on the hips, while the soft microfiber lining provides support and comfort where it matters most. Designed for men who appreciate bold swimwear with a sporty edge, this style combines vintage-inspired appeal with contemporary performance.

• Recycled Microfiber Fabric – Lightweight performance fabric offers softness, quick-drying comfort, and UPF 50+ sun protection.
• V-Cheeky Swim Brief Cut – Low-rise V-front silhouette with cheekier rear coverage creates a streamlined, body-conscious fit.
• Retro Contrast Detailing – Bright red body, white piping, and signature P! front logo deliver classic beach-inspired styling.