Coyote Jocks is a new men’s jockstrap brand based in Toronto, Canada. The brand aims to design jockstraps for everyone that will make any wearer look great, feel sexy, and exude confidence in themselves. Coyote’s first collection of jocks features a varsity inspiration updated to look modern, current, and timeless. Coyote was started in 2018 with a vision of reviving jockstrap designs & integrating fashionable design and fit into these classic staple items.